Mothers Day activation


set_design / model_making / experiential_marketing / event_design / event_installation / ideation / special effects / production design

Strangeways collaborated with Ogilvy Sydney in a creating a KFC mothers day TVC and activation.From ideation to design and project management a life size 9 foot high box was created to emulate a large scale gift that the public could walk into so they were literally inside a present.On entering the room,punters could leave a mothers day message which was recorded on camera that was then sent to their mothers as a warm mothers day wish and fed to mobile phones around Australia.

Separate to the live activation a TVC of the experience was created for you tube and TV which included some of the messages and positive surprised responses by the happy mothers that received messages from their friends or loved ones on Mothers Days positioning KFC as a family oriented brand.